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STOP using “JUST”

Updated: Mar 26

Have you ever noticed how often women, including myself, use the word "just" in our conversations? "I'm just a real estate agent," or "I just wrote a book." Seriously? You wrote a book! How incredible is that? It's as if we're apologizing for our own greatness, downplaying our achievements, and internalizing a cultural norm not to boast or brag.

The other day, a fellow female entrepreneur talked about how she is trying to avoid using the word “just.” It resonated with me because for a long time now I often catch myself deleting this word from my emails but find it even more difficult to remove from my vocabulary.


This conversation came up again yesterday with this wonderful roomful of women pictured here. Every single one has a unique gift or skill, and when we come together, you can just feel the energy and rising tide as we support and lift each other up. These are not “just” entrepreneurs; they are powerful, wonderful women! In fact, the group is called “Waterdown Wonder Women.” We have superpowers – especially when we are united.

Here's the thing: There's nothing wrong with being confident in our abilities, and we shouldn't feel the need to apologize for our hard-earned accomplishments. "Just" is like a subtle apology for our greatness. Instead of saying, "I'm just a real estate agent," let's proudly declare, "I'm a successful real estate agent who's helping people find their dream homes."


And I’m not just a spreadsheet geek – I’m a freak in the sheets! (That’s become something we laugh about in our group, and I might just have to get that printed on a t-shirt! What do you think?)


Let's challenge ourselves to recognize and celebrate our achievements without diminishing them with "just." Together, we are an unstoppable force, and there's no need to downplay our greatness. So, be proud of who you are and what you've accomplished – because you're incredible!


Group of female entrepreneurs
Waterdown Wonder Women

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